Alfred Leete created one of the biggest, boldest and most successful icons used for the British Army's propaganda campaign to sign up more troops for the First World War. The stern expression and finger pointing of what was seen as a "masculine" male figure made the audience feel like he was actually looking through you.
"Your Country Needs You" - Alfred Leete
This is an American propaganda poster used during World War II to inspire women workers to work harder in the factories. The woman is known to be influenced by a worker known as Geraldine Doyle. It was later rediscovered in the 1980s and also named as "Rosie the Riveter" after the cultural icon of American women workers. To this day, this image has been used multiple times to inspire a generation particularly in feminist culture.
"We Can Do It!" - J. Howard Miller
Although, some symbolic images can originally provide no meaning at all yet they can be taken and displayed to the world and somehow people find that they can relate because of its appearance as well as who's displaying it (capitalism). They could see this image as a representation of their identity, aka branding.
Apple
Nike
Sources
https://flor3nceslittlemind.files.wordpress.com/2013/03/alfred-leete-lord-kitchner-second-edition021.jpg
http://en.wikipedia.org/wiki/We_Can_Do_It!
http://sa-08.deviantart.com/art/Apple-Logo-112323299
https://www.google.co.uk/search?q=nike+logo&safe=off&es_sm=91&source=lnms&tbm=isch&sa=X&ei=MQYpVabZC6iy7Qaqw4HYAw&ved=0CAcQ_AUoAQ&biw=1230&bih=706
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