Location - Birmingham City Centre.
Place - The Bull Ring Shopping Centre.
Physical Space - High above the public on the roof of the Bull Ring, dropping down the side of the building very close to Selfridges to the right.
Appropriate Materials - Inflatable.
Associated Art Institutions - Designs in Air, City of Colours, The Custard Factory, Arts Council England, Street Art Birmingham Ltd.
Audience - The inflatable art was aimed just to the general public, it was able to grab the attention of people from multiple backgrounds whether or not they're familiar with art culture.
I have chosen this temporary inflatable installation piece by Filthy Luker simply because of its purpose, which was to be placed at the top of the Bull Ring Shopping Centre as celebration ahead of the City of Colours Festival that took place in September 2014 in The Custard Factory, Digbeth. I love that it was used as a form of advertisement, in a medium that isn't sometimes traditional in advertising events; unlike using posters, flyers, banners, the internet, newspapers ads etc.
As it states on the City of Colours website, the purpose and aims of the festival was to "bring together over 100 artists, who will transform Digbeth into one of the UK's largest outdoor art galleries.".
"Aimed at all ages, graffiti, dance and music workshops will be happening throughout festival - everyone will have the chance to get involved. The event will reflect the vibrancy of its people and its places and the team hope to bring together different communities from across the city."
- City of Colours Street Art Festival 2014.
Source:
Image Sources:
No comments:
Post a Comment