Tuesday, 10 March 2015

City of Colours Advertising Proposal for 2015

Looking into Jeremy Deller's 'Stonehenge' in 2011, has given me more of an insight into what an inflatable artwork can achieve as far as involving the local community goes. The aim of 'Stonehenge' was to make a site with lots of unseen boundaries more accessible, and to educate people of classes that wouldn't usually visit the relic.One of the downsides of Deller's 'Stonehenge' was that as an educating piece, it was very limited. Similarly with the inflatable paintbrush by Filthy Luker, I feel that it was too vague coming from an advertising perspective.



I want to propose a celebratory form of advertising for this year's City of Colours Festival that would be more informative to the general public. A piece that would be spread over a section of the side of the bull ring shopping centre so it can be seen from afar, yet wonderful to walk up close to it. It could even be a possible interactive object that would grasp people's attention.


Sources

http://static.guim.co.uk/sys-images/Arts/Arts_/Pictures/2012/4/24/1335282932825/Jeremy-Dellers-Sacrilege-008.jpg

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